Here I present all the ideas and projects I’ve participated in.
I like to stand out and do things that no one else is doing — whether that means reviving old trends and enhancing them, or creating new styles with a touch of today’s aesthetics.
Cromática
Cromática is an Instagram page aimed at students from the Faculty of Art and Design at Universidad Francisco Gavidia. For my proposal, I chose a U.S. college-inspired style — youthful and fun, because even though we’re adults, it’s still a stage full of creativity and enjoyment. The concept was inspired by the intro of the TV series Community.
Universidad Francisco Gavidia
For the university’s official page, I followed the institutional colors, playing a bit with their tones. The goal was to present an image that’s flexible and open to change, so I chose curved elements and circular shapes — maintaining a sober yet dynamic look.
B.T.W (Born This Way)
This is an emerging brand aimed at the LGBT+ community, offering apparel that represents and supports them. Since the target audience is young people between 18 and 30, the style is more street/urban — eye-catching, cool, and slightly rebellious, encouraging people to express themselves freely.
Imagina Show - Academia Europea
In this project, I was given the phrase “level up”, which I associated with a video game. Inspired by Mario Bros, I created a carousel and a stage for a campaign launch — perfect for catching the attention of both kids and nostalgic adults (after all, who wouldn’t smile at seeing Mario’s flag in real life?). I also designed a BTL concept for an elevator to attract attention and motivate people to enroll in the Academy and learn a new language.
Sophia Tours
I also worked for a travel agency, where I was in charge of creating advertising designs for various tours. Additionally, I handled video production for Instagram reels, directing the actress to achieve better performance for each post.
